The next steps for the 104 COLLECTION of luxury uniforms by Studio 104

The 104 Collection

The 104 Collection has been a prodigious success since its launch in late 2020, offering clients endless possibilities for refreshing or building a new range of luxury uniforms by Studio 104, suitable for an exclusive clientele.

And with this collection being able to be produced in just three months, more than twice the normal lead time for a bespoke range, and at a smarter cost, the 104 Collection could be the perfect solution for a time-conscious exclusive client.

As part of any range, newness is key to gaining and retaining customer interest. Therefore, here at Studio 104, the Design team has been busy working over the last few months on new additions to the range.

Studio 104 logo

After carrying out in-depth research to identify areas that needed expansion and depth to the range, our CEO Jane Porter and the Design team have created a collection of new styles to layer over and complement the existing range.

The new additions to the range include additional resort options, for example, a skirt and menswear shirting offerings. Designs for a complete Front of House area including Doormen and Porter coats. Plus, a range of both contemporary and traditional Chefwear to suit most requirements.

These new pieces will then be able to cover a wider range of employee roles within any luxury setting, ensuring the 104 Collection continues its versatility for a wide range of prospective high-end clients.

And of course, in line with Studio 104’s bespoke and high-end design ethos, all new and existing developments within the range continue to have multiple areas of customisation, where each client can personalise a range to complement its individual brand identity, making no two ranges the same.

To showcase the new styles, the culmination of these new developments will be a photoshoot taking place in late spring, with an update due to the Look book later in the year.

However, as mentioned above, Studio 104 understand the requirements for newness within a range so new options will be continually added to the 104 Collection of luxury uniforms by Studio 104. Please, therefore, look out for further updates to come in the evolution of this very exciting range.

The 104 Collection is accessible to purchase directly from Studio 104. To view the range, receive the latest look book and discover the customisations available, please contact the team at or call now on +44 (0)207 502 5015.