A+A is the world’s leading trade fair for safety, security and health at work.
On 26-29 October 2021, the top national and international decision-makers will meet up once again at the A+A event held in Düsseldorf, Germany. Registrations received so far show that actors from the entire industry are looking forward to meeting at A+A once again.
PCIAW® joins Birgit Horn, Global Head and Project Director at A+A, Messe Düsseldorf, to discuss the return of the leading trade fair. Together, we talk over A+A’s plan to accommodate COVID health and safety regulations; PCIAW®’s critical role as the Media Partner for the event, and emerging trends and patterns to look out for.
What makes A+A one of the biggest trade fairs in Europe, and what is the key to success?
A+A is the global industry meeting place because it offers a complete overview of the latest trends and products in the fields of occupational safety and health. The last edition in 2019 saw over 2,100 exhibitors from more than 60 countries, including many market leaders, participating in the leading trade fair, year-after-year. Through forums, theme parks and special shows, A+A invites visitors to engage in an intensive dialogue with experts and to experience products live. In October 2021, the future of work will once again be presented through innovative solutions from exhibitors on the thematic focal points: digitalisation of work, digital applications and solutions, and sustainability across all halls.
What are A+A’s plans to accommodate COVID-19 related concerns in the 2021 event?
To make our guests feel completely safe at A+A, Messe Düsseldorf has developed officially coordinated hygiene and infection protection standards for all visitors, exhibitors and members of staff. In accordance with future developments and legal requirements, we will continuously update the concept and our information offerings. A compact summary of the hygiene standards applicable at the exhibition grounds in Düsseldorf can be found on our website: Fact Sheet General. For exhibitors, we also have compiled a version for the stand construction area: Fact Sheet Stand Construction.
Additional digital services such as the exhibitor web sessions, sections of the A+A Congress, and the online product database, will still enable visitors and exhibitors to get in touch with each other if they are not able to attend physically due to ongoing travel restrictions. However, through our online offerings, we are still attracting new users to A+A. For example, those unable to attend in the past due to their hierarchical level in the company can now easily join online. The exhibitor web sessions invite participants to take part interactively and ask their questions directly. If you are unable to attend live web sessions, you can also watch videos on-demand afterwards.
In addition, visitors will enjoy a comprehensive online offering in the product database. This includes more product information, videos, and much easier ways to connect with industry experts via our matchmaking tool. Nevertheless, a physical presence at A+A 2021 will always be the most immersive and gainful experience one can achieve.
What are some of the biggest challenges in planning this year’s event?
The decisions made are beyond our control, making it harder to plan everything in advance for A+A this year. Ongoing travel restrictions and prohibitions make it rather difficult to plan the show, however, we will organise everything as normal from our side and look forward to hosting A+A in October.
How critical is PCIAW® as a media partner for A+A?
It is crucial to have partners like PCIAW® which garner prompt and expert support whilst informing and educating the entire professional clothing industry. Considering the circumstances, PCIAW® is sharing A+A updates in the shortest possible time and on all possible channels. A+A is very pleased to receive the great support of our media partners across the world.
What trends and patterns have emerged in the industry that are of interest to A+A?
The trend topics of A+A 2021 are digitisation and sustainability, with the pandemic accelerating the importance of these topics. Wider society expects a responsible approach towards the usage of resources and digital innovations are making their way into the industry at a lightspeed pace.
Companies and institutions exhibiting in our Robotics Park and the START-UP ZONE will showcase innovative products and technologies which will drive these important topics forward. In our trend forum and Congress, digitisation and sustainability will also play a major role.
But right now, it is too early to give more insights on speakers and topics, so stay tuned!