Alexandra, part of the Mi Hub family of brands, announces exclusive UK supplier deal with International Brands Group and its ezeez® footwear brand.
Alexandra is a key brand within Mi Hub, a global uniform solutions group, and has a long-standing heritage supplying healthcare, hospitality, businesswear and work wear to businesses for almost 170 years. The Alexandra brand was awarded the Royal Warrant in 2002 and is extremely proud to have retained it for 20 years this year.
Alexandra has had a fascinating journey, from its establishment more than 150 years ago where they sold high-end fashion to women, to now being a tier one supplier to the NHS in England for medical scrubs and gowns, as well as having a long history of supplying uniforms for generations of student and qualified nurses, and other healthcare professionals throughout the UK.
The partnership between Alexandra and ezeez® footwear, will promote ezeez®’ ultimate 24/7 comfort range, featuring the Coco, Stella & Pheobe ranges, providing footwear options to suit all, from a smart shoe, trainer to a clog style.
Designed with women’s feet in mind, ezeez® footwear has been developed around a female foot (or female shoe ‘last’).
The shoes are anatomically geared towards women’s feet to ensure all day comfort for female nurses, doctors, care workers, vets and any other healthcare practitioner who spends a lot of time on her feet!
“We are extremely proud to be the UK’s exclusive supplier of the ezeez® footwear brand. Both Alexandra and ezeez® share such similar values and design ambitions, it made perfect sense and we believe that the partnership of our two companies forms the perfect pairing!” comments Phil Harland, Director of Client Management at Mi Hub, Alexandra’s parent company.
Ed van Wezel, CEO of International Brands Group said “We are delighted to embark on this partnership with Mi Hub and Alexandra. What a great opportunity for us to combine our resources and bring ezeez® to a wider audience in the UK. Our mantra at IBG is to ‘Give People Better’ and it was with this mission that we developed ezeez®. This exceptional line of footwear was specifically designed for the unique needs of healthcare professionals who spend long hours on their feet and require comfortable, protective, and durable footwear.”
Featuring slip-resistance soles, cushion-foam midsoles, and an airflow footbed, ezeez® are engineered to suit the biomechanics of the female foot to reduce foot fatigue after long shifts.
Not forgetting our male customers, ezeez® are also currently developing a footwear range designed exclusively for men too! ‘The Oliver’ is currently in development stages, so watch this space!
This exclusive new partnership will launch at the RCN Congress, taking place in Brighton at the Brighton Centre between the 14th – 18th May 2023.
The ezeez® footwear range will be available to purchase on the Alexandra website from 15th May 2023, so keep your eyes peeled for the ezeez® range dropping on Alexandra.co.uk very soon!