Legendary Aussie workwear brand Hard Yakka have joined forces with cult Byron Bay streetwear brand Thrills on their very first exclusive collaboration collection.
Spanning across 33 pieces of apparel and 10 accessories, the collection welds the gap between workwear and modern streetwear, all using sustainable-focus materials.
Hard Yakka has cemented themselves as the most recognised workwear brand in the country and their Brand & Content Manager, Kathryn Dawson-Lee says the collaboration is not only a first in the brand’s history, but one to go down in history, too.
“For over 90 years, Hard Yakka have built a strong legacy on being Australia’s most-loved workwear brand and, even with overwhelming success, we’re continually on the lookout to push the boundaries” she said.
“From the very first meeting with Thrills in 2018, we knew we’d work like a well-oiled machine. It was a new opportunity and major leap for us to widen our brand breath to an entirely new generation of cult Hard Yakka followers,”
“Together we’ve spent over a year developing durable pieces tough enough to withstand Australia’s harsh conditions yet flexible enough to fit into any and all situations, spanning from men’s and women’s denim, shirts and tees to pants and accessories in Hard Yakka’s iconic colourways.”
Thrills Designer Steve Fontes explained each part of the project has been considered, from the timeless quality down to the consciously-chosen sustainable fabrications.
“The purpose behind the collection is far greater than the pieces; it’s about taking accountability and doing our part to transform the industry through transparency and reduce our footprint on the planet,” he revealed.
“Our greatest tool in the shed is organic cotton, which continues to give back to the world in more ways than one; being grown without the use of toxic fertilisers, capturing carbon and conserving biodiversity,
“What we choose to wear says both who we are and what we stand for, so we wanted to give our customers the opportunity to express the kind of future they want to live in.”
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