Betacraft hires Jenny Hawkins as UK / EU Brand Development Manager


Betacraft is a premier, eco-friendly and functional workwear and outdoor clothing company from New Zealand and has recruited its first UK employee as part of global expansion plans.

The award-winning, family-run Betacraft (who won “Export New Zealand 2019 Best Emerging Business Award”) is expanding rapidly with ambitious plans for the UK market.

Betacraft is proud to offer ISO-940 apparel (a top-selling collection) along with other ranges of the premier, eco-friendly and functional outdoor workwear using next-generation technologies.

This family-run business is committed to producing professional-grade, long-lasting clothing made to withstand the most extreme outdoor conditions – perfect for some of our UK weather and ideal for farming life, shooting, fishing, equestrian life, walking, hiking, cycling, PPE and many more outdoor activities.

Their 100% waterproofs have a 20,000/m2 waterhead rating and have been designed for all-day comfort; their parlour range (Technidairy and Techniflex) is highly rated in the farming sector.

Betacraft Workwear Jenny Hawkins

With the help of New Zealand Trade and Enterprise (NZTE) Betacraft announced the hiring of Jenny Hawkins as their UK / EU Brand Development Manager.

“I’m excited to join Betacraft and be part of family-run company with honest values, premier products and ambitious growth plans.” Jenny says.

Jenny brings a wealth of brand management experience ranging from global brands to niche and new.  In her new role, Jenny will be responsible for driving Betacraft’s growth and deepening its relationships with buyers.

As part of a government initiative to support global expansion for Kiwi businesses, New Zealand Trade and Enterprise (NZTE) have supported Betacraft to enter and expand into the UK market.

“It’s great to see examples of New Zealand businesses further expanding in the UK market,” Says New Zealand Trade Commissioner to the UK and Ireland, Nicholas Swallow.

Betacraft is pleased to start the next phase of expansion and support for the UK market.

Betacraft says “This is a very exciting development for our company. We have been selling into the UK market now for nearly four years and the time is right for us to invest in a dedicated resource to be in market to support us in taking Betacraft to a whole new level. We believe Jenny is a perfect fit for this role.”

Betacraft’s top-selling ranges include workwear that has been designed specifically for the rigours of farming life.  The items include clothing that is manufactured with advanced technology (ISO940, Techniflex and Technidairy) providing all-day comfort, durability and reliability.