Our Trusted Member Big Red Digital has launched a new website! For 5 years, Big Red has proudly supported global brands with a bespoke platform dealing with the complexities of ordering uniform, workwear and PPE.
It has branded this platform ‘Smart Red’ and proactively marketed this to large businesses, and uniform suppliers, worldwide. It proudly sat as part of the Big Red platform offering on the Big Red site, and generated a vast array of enquiries over the years.
Owing to the success of the platform, and the significant benefits it has provided to our clients, Big Red knew the best way to continue its growth was to create a standalone brand, identity and website for Smart Red.
The process started, as it always does for clients, with a recognisable logo. Big Red wanted to keep the iconic colours of blue and red for consistency across brands. In addition, they needed a logo that would catch the eye and translate across many mediums, including print, social media and digital marketing campaigns. The team was delighted with the results!
They then began in earnest putting together a website that would inform and interest the target market for Smart Red. Best practice ensured that keyword research was thoroughly conducted, and the page plan allowed them to clearly outline the Smart Red platform, and its benefits, to potential clients. You can see the clear benefits of the platform both for large companies here and here, as well as suppliers here. Big Red also took the opportunity of launching the Smart Red App at the same time.
Interesting to note, as this is a ‘satellite’ site, some of the main administration areas are linked in with the Big Red website. The vital news section and case studies modules are controlled from one admin area, where they can select which articles should be included on one or both sites.
Big Red are about to launch a PPC campaign to fully promote the launch of the new website. They welcome all your thoughts, and are happy to hear suggestions on what other content you’d like to see on the website.
If you are a large employer of a uniformed workforce, or a uniform supplier looking to offer your clients an enhanced user experience, give the sales team at Big Red a call about the Smart Red platform. And if you need a platform that shows you in the best light, creates a consistent pipeline of enquiries and leads, then look no further!
Source: Big Red Digital