Reebok’s Au Naturale Trainers

Reebok releases their first plant based trainer; made from cotton and corn it is the only footwear product on market containing 75% USDA certified bio-based content. “Most athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems,” said Bill McInnis, Head of Reebok Future. “With 20 billion pairs of shoes made…

Lenzing’s sustainable nonwovens

Lenzing has pioneered a new technology platform, Lenzing Web Technology, with a focus on sustainable nonwoven products that will help open new market opportunities. The non wovens industry is currently a leading contributor to landfill issues because of inadequate disposal techniques and their content consisting of plastics that can take years to decompose. With Lenzings new…

Cordura Brand Marketing director- Cindy Mc Naull Interviewed by Lisette Geller

In this exclusive interview Cindy discusses her role at Cordura, touching on: -What the consumer wants -How Cordura meets those needs -What makes Cordura stand out from the crowd -The inspiration behind their latest collection of denims -What is to be expected in the future To see the full interview follow this link: https://denimology.com/2018/09/q-a-cindy-mcnaull-marketing-director-cordura-brand Images…

INVISTA’s Latest P8 Technology Utilized in 2.5 Million Tonne PTA Line

  Invista’s latest P8 technology will be utilized by Fujian Billion Petrochemicals Co., Ltd to provide the quality materials for the new 2.5 million tonne PTA line. INVISTA Performance Technologies (IPT) have reached an agreement with Fujian Billion Petrochemicals Co., to license INVISTA’s newly developed purified terephthalic acid (PTA) process technology for a brand new…