Dickies launches new performance range for women

Dickies launches new performance range for women

Global workwear brand Dickies is introducing a new Performance Workwear collection for tradeswomen, featuring products designed to provide all-day warmth, comfort and unrestricted movement.

First launched in the US in 1922, Dickies workwear has built a global reputation for quality and performance, marrying innovation, comfort and protection. Using the best of both modern and traditional construction techniques, the Dickies range is made to last, while meeting the changing demands of its customers.

The company offers an extensive range of workwear including coveralls, trousers, shirts, jackets, fleeces and bodywarmers. Plus a wide selection of high-performance products, including foul weather protection, high visibility garments and flame retardant items.

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Initially launching with eight new products for Winter 2020-21, the collection includes the Dickies Women’s Performance Jacket, a stylish work jacket designed to withstand even the most extreme elements. Well insulated, as well as waterproof and breathable, the attached contoured hood adds to the sleek nature of this style.

Also launching this winter is the Dickies Women’s Softshell Jacket, which features a water repellent finish and a drawcord adjustable hood for extra protection in rain or poor weather conditions. Both jacket styles benefit from practical details such as multiple pockets and reflective detailing to ensure the wearer stands out in low light conditions.

New trouser styles include the Dickies Women’s Universal FLEX Trousers – a version of the brand’s popular Universal FLEX Trouser designed specifically for women. Incorporating Dickies’ FLEX fabric, the trouser also benefits from Cordura reinforcement in high wear areas for added durability.

The range is launching exclusively online at www.dickiesworkwear.com.

“We know there’s a lack of suitable workwear options for tradeswomen and we’re keen to do our part to address this,” said James Whitaker, Marketing Director.

“We’re excited to be launching a new range of clothing that helps to meet this demand and offers women in the trades new high quality, durable items that will support them no matter how hard, cold or dirty the work.”

For more information, contact:

Nathalie Ackbar. 

Tel: 07981 556301. 

Email: nathalie.ackbar@saintnicks.uk.com 

Sarah Woodhouse. 

Tel: 07583 125628. 

Email: sarah.woodhouse@saintnicks.uk.com 

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