Dickies launches United by Inspiration, United by Dickies campaign

Dickies launches United by Inspiration, United by Dickies campaign

Global workwear brand Dickies is encouraging tradespeople to nominate someone whose work inspires them as part of a new campaign celebrating those who love what they do and take pride in their work.

The global campaign – United by Inspiration, United by Dickies features footage of ten of Dickies’ community of makers from around the world showcasing their skills – including British stonemason Rob Maxfield. In light of the global restrictions on social measures, the footage was shot by the makers themselves with the aim to highlight how those who make a living with their hands can continue to inspire each other, despite the effects of the Covid-19 pandemic.

As part of the campaign, Dickies is calling on tradespeople to nominate someone whose work inspired them – by tagging them on social media regardless of what trade they work in. Dickies is also encouraging those entering to improve their chances by explaining why they’ve been inspired – in words, photos or a video – and using the hashtag #unitedbyinspiration.

Both nominators and nominees will be entered into a draw to win an iconic Dickies Portland shirt – a lumberjack-style checked shirt which is one of the brand’s enduring top-sellers.

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“While communities have been forced apart during the pandemic, tradespeople and the ‘makers’ of this world continue to work hard and inspire one another with their efforts,” said James Whitaker, Marketing Director.

“We’re keen to find out where people in all kinds of trades draw their inspiration. Perhaps it’s someone who’s trained them as an apprentice or who inspired them to follow their particular career path. It could be someone who has given them the confidence to start their own business, or even someone whose work inspires them to take a more creative approach to their role.”

Who inspires you?

Share your nomination on social media, using the hashtag #unitedbyinspiration, tagging dickiesworkwearofficial using the following details:

On Twitter: @DickiesEurope
On Instagram: @dickiesworkwearofficial
On Facebook: @DickiesWorkwear

For more information, please visit www.dickiesworkwear.com/uk.

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