Digital printing commonly used to refer to sampling and short-run printing. As innovative inkjet technology develops, many industries are now addressing the demand for environmentally responsible output, innovative designs and the need to improve supply chain operation.
The textile printing market has undergone many changes to include new innovative technologies for the upcoming generation of consumers, brands and the supply chain as a whole.
The gigantic industry, with over a trillion and a half dollars in business value annually, is beginning to undergo a transformation.
Brands must now adapt to the new generation of consumers who are shopping in stores as well as online. The digital age cannot be refuted and so brands, and textile mills, must adapt in several different ways.
One of the largest areas in textile printing to undergo dramatic improvements is the ability to produce any length of fabrics or garments. With more sophisticated tools, textile mills are now able to produce any design rapidly therefore meeting the needs of designers and brands who aim to keep up with the quick turnover and changes in the fashion and professional clothing industry.
The changes in production times and productivity allow for greater creativity. The mass production risk associated with new designers is lessened with the ability to produce single item runs. This allows for more designers to enter the gray with a well of creative ideas.
Environmental sustainability cannot be ignored and rises to the forefront of customer service responsibility. With younger generations prioritising sustainability when it comes to product selection – and are willing to pay more for products created sustainably – textile manufacturers are beginning to have to change. For decades, textile manufacturers have been one of the largest polluters across the world with 20% of water waste created by textile mills.
Optimising the Supply Chain
With all of these factors currently in play, it means there has to be a transformation of the textile industry. Digital fabric printing volumes continue to grow at 19% CAGR (reaching about 4 billions square metres in 2022). As productivity and creativity increase, it is no surprise that improvements continue to arise within the textile printing supply chain.
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