Essential launches NEW European Division, offering a fully branded merchandise solution across Europe & UK


The Essential Group of Companies announce the launch of their newest division, Essential Branding Europe (EBE), which now offers an unparalleled UK and pan-European distribution service for discerning clients of corporate promotional merchandise, workwear, PPE and uniforms.  The Essential fully branded merchandise solution is now available throughout Europe and the UK.

Whilst many businesses are still trying to navigate the complex EU-UK trade rules, Essential Branding Europe was set up as a solution for clients requiring ongoing seamless trade in Europe. In creating a European hub, Essential can offer frictionless, tariff-free trade between EU countries, faster delivery, enhanced knowledge of local markets and trading requirements, more competitive prices by reducing the cost and environmental impact of transport, plus a far greater opportunity for expansion into new markets.

For over 24 years, Essential has been renowned within the UK for supplying the highest quality corporate branded merchandise, with exceptional award-winning customer service to some of the world’s most prestigious market leading brands. Essential offer a one stop shop for corporate branded apparel and workwear both in the UK and now offering the same exacting standards and quality throughout Europe.

NEW European Division

The Essential Group comprises: Essential Embroidery Design: Award-winning corporate promotional merchandise supplier; Essential Workwear: experts in branded workwear and uniforms for small and medium enterprises plus large corporates; and Essential Branding Europe: now delivering ‘The Essential Difference’ to the European market. 

Essential’s UK based Operations Director, Louis Georgiou has a close working relationship with the workforce at Essential Branding Europe and visits the team at the new division based out of Romania regularly to oversee production.

On a recent visit Louis commented, “It is vitally important that the Essential brand and reputation for offering the highest quality garments and first-class service is upheld on every single order, so I was absolutely delighted to visit our Romanian facility to oversee the first order for the World Rally Championship’s (WRC) garments being printed and distributed for our client DR1VA who specialise in supporting global brands with imaginative products and services. The highest standards of quality control mastered from over 24 years’ experience, ensure that all orders manufactured at Essential Branding Europe meet the exacting Essential standards and seamless service that our clients rely on us for.  We are recognised as leaders in our field and very pleased to offer this new service in 2022.”

NEW European Division

“The quality of service and merchandise that we experience from working with the team at Essential is second to none. Our first order manufactured at the new Essential European division has been delivered with the same care and attention as every other order historically manufactured in the UK. Thank you to Louis, George and their expert team in Europe as the garments were a great success at the WRC held in Croatia last month. We congratulate Essential on launching the new division and thank you for the excellent top-quality order, executed and delivered on time as always. The Rally fans loved the garments!”

Second generation, family-run Essential brand close to 11,000 pieces of branded merchandise from their UK factory in Dunstable, Bedfordshire and anticipate rapid growth in Europe with the launch of Essential Branding Europe.

For more information visit and or call the experts on 01582 475 801.