Making sure you get the right fit for your uniform and workwear is one of the hardest parts of uniform distribution. Uniform programmes constantly spend time and resources recalling and redistributing clothes due to sizing issues. Estimates of returns due to sizing issues range from 37% according to Fashion Network to 50% from Medium.com, with the problem spread across genders and borders.
Sizing software like Bodidata’s platform can help give an accurate fit without the need to meet a stylist in person, reducing returns and increasing the efficiency of apparel distribution. The PCIAW® editorial team has reached out to Bodidata to learn more about their approach, providing a solution to the sizing crisis.
How can sizing software improve the accuracy of uniform and workwear sizing for buyers and manufacturers?
To truly deliver on the expectations of both buyers and manufacturers, three steps are essential: Measure accurately, Match Skillfully, and Manage wearer understanding of fit. Bodidata is the only company that provides a solution to address all three requirements.
Bodidata’s end-to-end Measure.Match.Manage.® size-matching solution fully integrates with customer websites and ordering systems. The Bodidata interactive mobile app engages customers, increasing stickiness and loyalty to their clients and the Bodidata system, while providing valuable customer insights.
What specific features does Bodidata offer to enhance the overall fit and comfort of uniforms and workwear?
It starts with accurate measurement. Bodidata offers every measurement technology solution available in the market; 2-Photo, 3DLidar Video, Self-Measure and our award-winning Kora® handheld. Kora measures the actual body of an individual underneath their clothing to get a precise understanding of what fit work best for that person. All of Bodidata’s measurement technologies provide size recommendations that are more than 95% accurate, even with complex uniforms and body shapes.
Bodidata purposely developed multiple body measurement technologies to safely serve different business needs and customer preferences.
How does Bodidata’s sizing software incorporate different body shapes and proportions to ensure a better fit for individuals with diverse body types?
Although it is essential to measure each unique 3-dimensional body accurately, it is not the only part of the solution. It is also necessary to understand the complexity of fit and have the experience and systems needed to provide accurate size recommendations based on these factors. Otherwise, any sizing technology is just sophisticated electronic measuring tapes.
Successful size-matching requires the knowledge and capability to match each unique 3D body to a garment’s detailed 2D product specifications. Bodidata understands the complexity of fit and how to solve the problem of matching different body shapes and sizes to RTW (ready-to-wear) clothing.
The BodiMatch® style taxonomy algorithm interprets how the 2-dimensional technical specifications for each piece of clothing will fit each unique body shape. It determines the quality of the fit at a granular level, on different parts of the body, after adjusting for fabric elasticity and any other unique garment construction parameters, occupational requirements (for uniforms) and visual appearance standards.
BodiMatch recommends the optimal size that requires the smallest number of alterations for a more perfect fit with >95% accuracy.
Can Bodidata provide examples of how sizing software has helped reduce returns and repurchases, ultimately improving customer satisfaction and reducing costs for uniform and workwear buyers?
To minimise returns a third step is necessary. It is essential to manage the wearer’s understanding of fit – before and after delivery.
When technology is used to recommend the best size, it is not uncommon for the wearer to believe they will receive a better, more custom fit. But wearers are being matched to RTW clothing designed for a specific fit model who usually has a different body shape than the wearer. Not every style will fit every body shape well. As a result, a customer could conclude they purchased or received the wrong RTW size, even if it is the optimal fit for their body.
Bodimatch® and Bodiguide™ provide wearers with an understanding and feedback loop of how the recommended size for each RTW clothing item will fit different parts of their body to ensure they select the right size and understand the quality of fit for their unique body size and shape.
In what ways can sizing software assist manufacturers in streamlining their production processes and optimizing inventory management?
For production and inventory, Bodidata systems help customers focus on eliminating unnecessary inventories and the associated environmental, social, and corporate governance (ESG) costs. Accurate size matching reduces the likelihood of customers receiving ill-fitting uniforms, reducing the need for buffer inventory to accommodate unnecessary returns and high-reverse logistics costs that include product destruction.
A better fit the first time also improves customer satisfaction and reduces costs for both buyers and manufacturers. As a result, manufacturers are able to optimise resources and dramatically reduce the unnecessary ESG consequences of returns and excess inventory production.
Finally, Bodisafari™ helps manufacturers improve and optimise the fit of new and existing designs. It does so by virtually simulating the technical specifications of different styles on thousands of bodies. The solution is a virtual fit safari for new and existing patterns that can be segmented to specific target wearer demographics or matched with client wearer populations. Bodisafari™ not only improves wearer fit satisfaction, it also helps rationalise stock-keeping units, reduce inventory & reduce costs.