Incorporatewear Ltd unveils Birmingham 2022 Commonwealth Games uniform

Incorporatewear logo

PCIAW® Trusted Member Incorporatewear Ltd was appointed by Birmingham 2022 as the Official Workforce Uniform Provider, responsible for designing, producing and supplying the Birmingham 2022 Commonwealth Games uniform to the entire workforce.

The Coleshill-based company is also responsible for producing the Birmingham 2022 Commonwealth Games uniform for technical officials, for Batonbearers during the Queen’s Baton Relay as it travels through the UK, and for the Commonwealth Collective; the 14,000 volunteers that will come together to help deliver the biggest sporting and cultural event the West Midlands has ever seen.

To encapsulate the tremendous work that has gone into the production of the uniform, here are some key statistics involved in production:

  • Garments made 231,815
  • Meters of fabric used 2591,830
  • Buttons used 196,785
  • Length of zips used 46,296
  • Plastic bottles used to make the water bottles avoid landfill 101,925

Ed Grigg, Managing Director of Incorporatewear, said: “From the moment Incorporatewear was first awarded this prestigious contract, we have been working closely with the Birmingham 2022 team to design and produce a uniform that will visually unite the Games workforce and incorporate the look and the vision of the Games brand. The fact that we are a local company based in Coleshill in the West Midlands has added to the excitement for the whole team at Incorporatewear. As a local company, it’s a fantastic boost for us and we’re delighted that our workforce will have the chance to supply and be associated with such an iconic event, right on our doorstep this coming summer.”

Max Jimminson, Uniforms Operations Manager at Birmingham 2022, said: “We have been working closely with Incorporatewear to produce a uniform that visually reflects Birmingham’s unique history and brings the Games workforce together.

“We drew inspiration from local landmarks and architecture to create authentic and eye-catching designs, and to help our workforce feel a sense of connection with the city and each other, as they carry out their important roles at the Games.”

Aligning with Birmingham 2022’s sustainability commitments, Incorporatewear will strive to achieve ‘zero waste to landfill’ for all Games products. This will see environmental considerations be applied throughout the design and manufacturing process, and minimise or avoid packaging where possible.

With Birmingham 2022 being the first Commonwealth Games to embed Social Value in procured contracts, Incorporatewear has also committed to supporting and creating opportunities for local people and businesses. This includes working with a West Midlands-based tree-planting charity, offering work placements for local fashion students, providing sports bibs to local schools, and getting involved in fundraising events to support local charities including the ethical disposal of unused and unworn uniforms. 

Andrew Newman, Director of Workforce and Volunteering at Birmingham 2022, said: Volunteers are at the very heart of Birmingham 2022 and they play a hugely important role in making both spectators’ and athletes’ experiences very special. It’s been great to work with Incorporatewear on the uniform design and manufacture. They have delivered a high-quality uniform that will instil a sense of pride in the thousands of people that wear it in just a few months’ time!”