Carrington Textiles, a leading UK producer of workwear fabrics, has announced it is targeting growth in the Middle East, with new flame-resistant sales secured.
Carrington is said to be well known in this particular region, predominantly in the defence sector where it has established longstanding contracts with the Royal Oman Police and militaries such as the Bahrain Army. Recently, it identified an area of potential growth, with demand for durable fabrics that are both comfortable and UV resistant.
According to the company, the demand for technical fabrics in the Middle Eastern oil and gas and utility industries has been steadily growing in recent years. This has encouraged Carrington to develop its business in this region – broadening its horizons beyond Europe. Over the last six months, it has embarked upon a joint venture with a local distributor in the United Arab Emirates. This partnership will reportedly allow Carrington to enhance its current distribution capabilities, working with an on-the-ground partner to satisfy customer needs faster.
“From our warehouse in Sharjah, near Dubai, we aim to serve the six GCC countries which are the Kingdom of Bahrain, Kuwait, Sultanate of Oman, Qatar, Kingdom of Saudi Arabia and the United Arab Emirates,” the company says. “With 150,000 metres currently in stock, we’ve focused our product offering on fabrics such as lightweight comfortable and durable Teredo, as well as more technical fabrics with advanced comfort and durability, such as Flametuff 250 AS, which has recently been re-engineered to meet the American NFPA 2112 standard.”
On recent trips to Dubai, Abu Dhabi and Oman, representatives from the company have been meeting with high-end garment manufacturers, as well as taking a new approach, by targeting end-users directly. “Carrington Textiles Middle East has seen a lot of interest from industries such as oil and gas, utility companies, automotive, steel, healthcare and government bodies,” the company adds.
To further support these efforts, Carrington has attended exhibitions such as ADIPEC and Intersec, to showcase its range of multifunctional fabrics to the oil and gas and safety and security markets.
Export sales executive Richard Cumpstey says: “In a market dominated by synthetic flame-resistant fabrics (which are normally branded as inherent), we have had to take a strategic targeted approach to develop new sales. We believe our natural fibre solutions offer increased performance in terms of comfort, durability and resistance to UV exposure while offering the wearer unquestionable flame-resistant performance. We recently secured a contract to supply a drilling company, upgrading their workers’ standard 100% cotton uniforms to Flameshield 230, providing them with protection against heat and flame.”
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