Japan Airlines has this week unveiled their new employee uniforms, which will debut as of April 2020, just in time for the Tokyo Olympics.
Japan Airlines said that in early 2019 they reached out to “customers and fans” requesting comments and opinions on new designs for their uniforms. The company then provided that information to the designer, and finally the uniforms were selected by a committee consisting of Japan Airlines employees.
The public’s feedback was for uniforms that were stylish and modern, while also offering female employees the option of wearing trousers.
Here’s how the airline describes the design concept:
Based on a refined and stylish design for professionals providing a safe flight experience and the highest levels of service. The key components of the current uniforms were utilized, which added to the improved functionality of the newly branded wear.
So, what do the new uniforms look like? Let’s look at the various designs, from cabin crew, to pilots, to ground staff.
Here’s how the new cabin crew uniforms are described:
Creative Director, Yasutoshi Ezumi, created the design based on two concepts called Refined Hybrid Beauty and Hybrid Modern Beauty.
By using a hybrid technique combining different materials, the uniform includes the corporate logo ”Tsurumaru” and corporate color ”red” to produce an originally designed and highly functional uniform.
The silhouette of the 3D shaped one-piece uniform is representing the curve of a crane and also adopted a balloon-shaped sleeve, which is rare in the airline industry. Based on the comments received
from customers, the company designed a suitable style that does not affect the daily work involved for the crew.
Scarfs and aprons feature different styles between each JAL Group airline and an option to wear trousers will now be available.
The uniform expresses a sense of elegance, like a crane, and the patterns were designed with movement in mind. Similar to the cabin crew, the corporate logo and corporate color were used.
The scarf is a longer type featuring flowers drawn by the designer (Yasutoshi Ezumi) and more than 20 colors were used to produce the elegant scarf. And, the new one-piece dress style is modern and functional.
For the lounge staff, a subtle pink-beige colored jacket represents the formalness of the lounge. And for the reception staff, a cream-beige colored jacket represents a high-quality visual appeal.
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