Lands’ End, Chase and Essence are proud to unveil a new collection of employee uniforms designed by Deidre Jeffries, winner of the inaugural Banking on Style design competition.
- More than 40,000 Chase employees at over 4,700 branches across the United States can begin ordering pieces from Deidre’s winning collection on February 25th 2021.
- Lands’ End, Chase and Essence launched the Banking on Style program in 2019 to give three emerging Black fashion designers a platform to elevate their brands through a powerful collaboration and design contest.
- Deidre and the two other designers – Undra Duncan and Sergio Hudson – competed for a $10,000 cash prize and the opportunity to design a capsule collection of women’s and men’s tops and one accessory to be worn by Chase branch employees and produced by Lands’ End.
- Lands’ End and Chase have collaborated on employee uniforms for more than 15 years and are proud to launch Deidre’s new workwear collection during Black History Month.
Deidre Jefferies’ emerging luxury womenswear brand, ESPION Atelier is a genius blend of East meets West and couture meets ready-to-wear. Native to Washington, DC, the nation’s capital is where she developed her prim design aesthetic and the city’s spy culture lends itself to her collection’s slick, mysterious, modern edge.
ESPION Atelier debuted at Mercedes-Benz Fashion Week in NY, to a standing ovation and subsequently received glowing reviews and awards. She was awarded Designer of the Year by The Washington Post and The Fashion Delegate and named Ebony magazine’s “Top 12 Designers to Watch”. CVS honored Ms. Jefferies with a MirrorMirror Award, naming her a “fashion & beauty icon.” She has partnered with Rolls-Royce Motorcars and attracted sponsors such as Coca-Cola, Smartwater and global Public Relations firm “Finn Partners.”
Undra Celeste’s brand designs chic workwear for modern woman. Under her namesake label, Duncan hopes to dress everyday women for the place she often spends the most time – the office. Whether she’s just starting out her career, transitioning to something new or has spent decades at the top, running the show, Duncan imparts on her clients the importance of showing up every day as her most authentic self. Duncan’s sleek silhouettes are polished, timeless and strong, yet playful and bold with a touch of sexiness. Duncan was also one of three designers selected to partner on the HFR X Nike Lebron 16, LeBron James’ first signature shoe designed for women by women.
At a young age it was evident that South Carolina native, Sergio Hudson was destined for a career in fashion. After attending design school in Atlanta, GA, Hudson’s career shifted into overdrive in 2013 when he was chosen as an alternate contestant on Bravo TV’s “Styled to Rock.” The fashion based docu-series allowed him the opportunity to work with celebrities such as Miley Cyrus, Kelly Osbourne and Pharrell Williams. Hudson advanced throughout the competition and became the winner, after his designs were chosen by singer, fashion icon, and executive producer Rihanna.
In 2014 Hudson launched his namesake ready-to-wear collection, establishing an aesthetic defined by immaculate tailoring, infusions of androgyny, and overtly sexy silhouettes. His vision is to bring back the joy of dressing. He is doing just that, one collection at a time.
Read more about the Banking on Style program