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Lectra Appoints Gianluca Croci Managing Director of Lectra France

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Based in Paris, Gianluca Croci will report to Fabio Canali, President, Southern Europe and North Africa.

Gianluca Croci has more than 20 years of experience within the fashion industry after beginning his career in 1998 in the department store chain La Rinascente. He later went on to join the Giorgio Armani group in 2002, where he managed – from 2006-2015 – the Belgian and French subsidiaries.

He has also held management positions for major fashion and luxury brands, such as Roberto Cavalli and Marcolin, and was recently the Sales & Marketing Director for Technogym France – a designer of sports equipment.

Gianluca Croci will work on fulfilling Lectra’s promise to fashion companies in France: to facilitate the digitalisation of their know-how in order to empower them to make a successful transition to Industry 4.0.

This ambition is being realised by the 2018 launch of the revolutionary solution, Fashion On Demand by Lectra. Fashion On Demand enables fashion companies to customise a garment or make it to measure. This end-to-end personalisation offer – the first of its kind – complements a portfolio that is known to solve the pressing challenges confronting the fashion industry.

The latest, Kubix Link, developed by Kubix Lab – a start-up acquired by Lectra in January 2018 – is an innovative platform for managing product information.

“France is known worldwide for being a leader in fashion and technological innovation. It is a country where brands, retailers and manufacturers have already begun their transformation towards Industry 4.0. I am proud to support our customers’ pursuit of greater connectivity and collaboration in their operations as well as in assisting them to make the shift to personalisation,” explained Gianluca Croci.

Gianluca Croci and his team are dedicated to providing their customers with high levels of expertise and customer service that characterises the main values of Lectra.

Gianluca Croci’s efforts are also tied to the dynamic activities of Lectra Southern Europe & North Africa. There are many synergies in the region’s fashion industry, which range from the sharing of expertise between French and Italian companies to the integration into their ecosystem of the Moroccan and Tunisian subcontractors.

“Our regional organization enables us to be closer to our customers’ challenges and to provide them with the support they need to achieve their ongoing targets. Gianluca Croci will lead the French teams and contribute to the region’s growth,” continued Fabio Canali. “His extensive experience with major Italian and French companies brings new energy to the development of Lectra France.”

Gianluca is a graduate of the European Institute of Business Administration (INSEAD), Fontainebleau (France), and the Catholic University of the Sacred Heart, Milan (Italy).

For more information, please visit www.lectra.com