Designers from the worlds of Fashion, Interiors and Costume can now develop their own short run bespoke fabrics, a unique service recently launched by luxury woollen mill AW Hainsworth.
The bespoke woollen jacquard service utilises the fully vertical manufacturing capabilities and hundreds of years of manufacturing knowledge held by the iconic company.
Until now, designers have been unable to translate their own brand identity or unique aesthetic onto woollen jacquard in small volumes. The minimums of just 25 meters, which can be split over multiple designs, allow small brands through to major design houses the ability to source and develop fabric ranges that are entirely exclusive to them.
Working collaboratively with Hainsworth’s in-house design expert, customers will be guided in the use of the finest yarns, weave structures, colour combinations and finishes to achieve their desired look and feel. Whether at the earliest stage of idea development or with fully developed concepts ready to translate onto the loom, designers will be steered through the process to ensure that their designs are perfect for weaving and end usage.
“We are known for our solid, vibrant colours, and have been offering bespoke shades to our customers for many years. The growth of the team to include textile designer Andrea Noble, and the addition of jacquard weaving capabilities in the mill have been the catalyst for us launching our 100% bespoke service,” says Julie Roberts, Marketing Manager at AW Hainsworth.
“Our jacquard looms can produce high detail pattern and imagery, double cloths, intricate designs and simple textures, allowing our customers to fully infuse their own brand or project aesthetic into the cloth – be this flamboyant and modern, or simple and classic.”
Through this unique new service, brands are brought to life and visions translated into fabric; meeting designers’ needs for small volumes of beautiful bespoke cloth.
It was initially road-tested in a joint project with Future Fashion Factory and the University of Leeds, providing proof of concept and establishing the service as commercially and creatively viable.
“We are thrilled to launch this service and provide our customers with the unique opportunity to create their own entirely exclusive ranges without a huge commitment to stock and investment, and the ensuing wastage,” says Julie.
The first to take it up was York-based Matty Bovan, a finalist of The Woolmark Prize 2021. He created 5 intricately patterned jacquard fabrics for use in his Autumn/Winter 2021 ‘Odyssey’ collection.
Read more about AW Hainsworth
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