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Milliken & Company collaborates with C2R fast on direct-to-consumer outerwear jacket

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Milliken & Company has announced a new partnership with C2R Fast, a U.K.-based tactical gear designer.

The first product of the organisations’ partnership is the Fortuna Jacket, a military-grade insulated jacket that was developed with Milliken’s TactX™ RipStop fabric which includes a non-PFAS finish.

By combining C2R’s design precision with Milliken’s expertise in high-performance fabrics, the Fortuna Jacket offers superior durability and performance attributes typically seen and saved for elite warfighters and militaries around the world. The hooded, insulated jacket is available in three colours (Wolf Gray, Ranger Green and Navy), and will retail for £295.

“We’re thrilled to collaborate with the talented team at C2R and we’re off to a strong start in our partnership with the introduction of the Fortuna Jacket. Milliken has been working in the government and defense space for more than 75 years and we’re always excited to do business with companies who value and understand the power a quality fabric can provide a garment,” said Bruce LaFlam, vice president of sales and marketing, government and defense for Milliken.

Milliken’s TactX™ RipStop fabric offers leading durability and tear resistance without sacrificing comfort, making it ideal for the Fortuna Jacket which was developed for performance-minded consumers looking for outerwear that can be put to the test.

“At C2R we have always worked hard to guarantee we are utilising the latest textiles and manufacturing processes to ensure our customers receive the most unique and highest caliber product we can create. We spent considerable time evaluating different outer materials to identify the perfect combination of characteristics. Once we discovered TactX it was an easy choice. TactX demonstrates the determination to develop high quality performance textiles with the new DWR coating demonstrating Milliken’s determination to innovate in an environmentally conscious way. For this reason Milliken is a natural partner for us.” said Nick Shepherd, director, C2R-Fast.

The Fortuna Jacket will be available for purchase exclusively online at www.c2rfast.com. Pre-orders begin on Nov. 26 and jackets will begin shipping in December.

Source: Textile World

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