International brands group® sign major national radio advertising deal for totectors® with Fix Radio – the builders station

International Brands Group (IBG) has signed a major national advertising deal for its Totectors ® safety footwear brand with FIX RADIO the Builders Station.

IBG kicked stary the Totectors® advertising campaign in August ´22, the aim is to create greater brand awareness and to support our key retail partners. We have a full 360˚ advertising campaign for Totectors® and the Fix Radio advertising campaign is supported with social and digital content together with consumer competitions. The first competition will start 10’th of October.

Fix Radio are the only Radio Station dedicated to the building Trade, making it a perfect fit for Totectors®.

We have built the Totectors® product specifically for the tradesperson, the Totectors® Denton AT offer protection with Style.  For Tradespeople who want to KEEP THEIR LOOK. Boasting a lightweight Aluminium protective toecap, composite penetration resistant plate and a slip resistant outsole, the Denton AT offers total protection for the wearer.

As the original innovators of lightweight uniform and safety footwear, IBG has always had a pioneering spirit, and this is evident in the partnerships and technologies used to develop product under IBG brands.

Glen Richards, Commercial Director of IBG commented: ‘we are excited to have chosen FIX Radio as our advertising launch partner for our Totectors® Safety Footwear brand.  It was our plan to make Totectors® available to Tradespeople up and down the country and Fix Radio provides us the reach to our target consumers.

PCIAW Uniform Networks Buyer, Trusted member