The boots that fit The Bill: International Brands Group® Signs Graham Cole OBE As Brand Ambassador For Their 4sys Brand®

International Brands Group (IBG) is proud to announce that Graham Cole OBE will join as Brand Ambassador for 4SYS Footwear.

4SYS Footwear is taking specialist Uniform Footwear to new heights this winter and today announces its newest brand ambassador, GRAHAM COLE OBE. A truly talented actor and performer and best known for his role as Tony Stamp in the ITV’S series the Bill. Graham as 4SYS Footwear Ambassador, will appear in a series of new print and digital creatives from the brand that celebrates those brave professionals who protect those in the community.

“We could not be more thrilled to have Graham Cole join International Brands Group as the newest face of our 4SYS brand,” said Glen Richards, Commercial Director. Graham has worn Police Uniforms for much of his acting career and therefore makes him a perfect fit for the 4SYS brand. “I’m very excited to begin this new relationship with 4SYS Footwear,” said Graham Cole OBE, 4SYS Brand Ambassador. “We all know the importance that Police Officers have the best kit and equipment to protect them whilst on duty and 4SYS Footwear delivers exactly that. 4SYS Footwear are supporters of PTSD999 an organisation for which I am the President. PTSD999 provides Trauma Response Awareness Training for those who have served in the Emergency Services and Military.

Read more about 4sys here.

Graham was eight when he knew he wanted to be an actor, watching the greats of cinema at Saturday morning cinema club for sixpence. To date he has created over 160 characters for stage television and film, and in the process has become one of the most recognisable men in uniform on British television playing PC Tony Stamp in The Bill for twenty five years, receiving many awards for his portrayal. He was the first civilian to be made an honouree member of The National Association of Retired Police officers in 2010, voted for by police officers to honour and recognise the research undertaken to create and maintain his much loved character.

He has been an ambassador for Childline/NSPCC for over 38 years, supporting many children’s charities including Leukaemia Research, The Lords Taveners, and The Variety Club. He is a proud member of The Grand Order of Water Rats and was King Rat in 2009, is currently president of Scouting London and South East, president of Voluntary Police Cadets and an Ambassador for The Sir John Cass foundation. He was awarded the Freedom of the City of London and is a very proud Liveryman of The Worshipful Company of Carmen.

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