natific appoints new Sales and Marketing Manager

natific AG, headquartered in Switzerland and with offices in Asia, Europe and the USA, is a pioneer in digital colour technology for the textile and clothing industry.

The company is looking to forward to strengthening its position in the North American market. Kelly Mallroy has joined the team to further expand the marketing and sales activities. She will be supporting current customers while managing new business development for natific in the Western Region of the USA and Canada.

Kelly Mallory is a recognised textile expert and has been working in the field of colour management with brands for 14 years. She holds a bachelor’s degree in Textiles and Clothing from the University of California at Davis.

Most recently, she was Colour Manager at VF Corporation where she managed the colour quality departments at the North Face and JanSport.

When asked about her decision to join natific, Kelly explained, ‘Prior to joining natific, I was one of their clients. I experienced first-hand how natific services and systems improve the efficiency of the colour approval process. Their system just works! Using products and services from natific not only helps a brand keep up with the constant demand for faster production, but also improves the colour accuracy and consistency of their products. I’m excited to now be able to share natific products and my experience in using them with other clients to help them improve their colour efficiency and consistency. I have been in their shoes and know there’s a proven way to help them!’

Based in the San Fransico Bay area, she will mainly serve the western regions of the USA and Canada , but will also contribute her expertise to new customer business worldwide.

Doug Bynum Senior Partner at natific commented: ‘We are incredibly pleased to have Kelly to strengthen the North American region and to become a new member of the natific global team. Her brand colour management experience and familiarity with natific systems and services have made her an ideal choice to expand natific’s presence and business in the North American market. We welcome Kelly to our company and wish her the greatest success.’

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