New sales team member joins Madeira


Madeira welcomes new sales team member Chris Camm to the team.

Chris Camm has been appointed to the role of Regional Account Manager at Madeira UK

“With eight years of B2B sales experience within the tool and workwear industry, I joined Madeira in April 2022 to manage accounts in the north of England, Scotland, and Northern Ireland. The Madeira philosophy, values and culture are all something I am proud to be a part of.” 

Chris will work closely with customers in his area to continue offering the high level of service and support Madeira is renowned for. We are delighted to welcome Chris to the team.

Madeira is a third-generation, family-owned embroidery thread manufacturer with headquarters based in Freiburg, Germany and several subsidiaries in Europe, the USA and Asia. With over 100 years of experience in the textile industry, Madeira offers a comprehensive range of premium quality threads, backings, toppings and accessories for professional embroidery applications across all market sectors from workwear, schoolwear and sportswear to fashion and promotional goods.

Madeira has a renowned reputation as a leader in the embroidery thread industry as the natural choice of market leaders worldwide. Its beautiful and exclusive threads harmonise style, quality and colour with all environmental and ethical needs.

Madeira’s threads are used by commercial brands from mass production to Haute Couture and individual creation, on everything from sports to fashion, homewares to church adornments and are standard for branding, uniforms, corporate logos and promotional items.