New Start-Up Zone for International A+A 2019 Trade Fair

From the 5-8 November 2019, the A+A will revolve around Safety, Security and Health at Work. This leading trade fair will offer a complete overview of the latest trends and products. The aim is to provide important impulses for employees and employers allowing people to work more safely, healthily and efficiently in the future.
Serving as the key thread for all presentations at A+A 2019 is the Highlight Route with concepts and solutions for the future of work. Here practical products such as digital assistant technologies or innovative workplace models will be showcased. More than 1,900 exhibitors from some 60 countries and over 67,000 trade visitors from all continents are again expected to attend in 2019.
Celebrating a premiere at A+A will be the international Start-Up Zone in Hall 10 promoting young, creative, future-orientated companies. With health Apps, VR goggles and high-tech textiles – there are no limits to the potential themes of the show.
Birgit Horn, Director of A+A said of the show ‘As trade fair organisers it is important to us to enrich the A+A ranges with new ideas; this is why we promote the exchange between international newcomers to this industry and business, research and political experts.’
This offer is open to international companies that have been on the market for less than five years, generate less than EUR 5 million annual turnover or balance sheet total and employ under 20 staff. It includes a whole series of services, such as marketing activities for the Start-up Zone, the flat-rate media contribution, exhibitor passes, ticket vouchers and many more.
Additional Support for German Start-Ups provided by German Ministry for Economy and Energy (BMWi)
2019 will see the German Ministry for Economy and Energy (BMWi) again be involved in the trade fair. The listing allows young German companies to have up to 60% of their exhibition expenses reimbursed as part of an aid scheme. The prerequisite for this government aid is that the startups present new ideas in the core segments of the trade fair or improvements to existing solutions, that they have not been on the market for more than ten years, that they employ below 50 members of staff and maintain company headquarters and business operations in Germany. Their annual turnover must not exceed EUR 10 million. Within the BMWi Pavilion start-ups will have the opportunity to introduce their ideas to a high-calibre expert audience, make contacts and find relevant investors. Messe Düsseldorf organises the BMWi Pavilion and acts as a contact for interested companies.
A+A 2019 will be held in Halls 1, 3–5 and 9–11 of Düsseldorf Exhibition Centre and is open to trade visitors from 5 to 8 November, from 10.00 am to 6.00 daily.
For more information on inclusion in the international START-UP ZONE go to

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