Pantone Colour of the Year echoes CORDURA® positivity and fortitude

For 2021 Pantone have chosen Ultimate Grey, combined with Illuminating Yellow, to express a message of positivity supported by fortitude, aligning with CORDURA® Brand’s own colour palette and approach.
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For 2021 Pantone have chosen Ultimate Grey, combined with Illuminating Yellow, to express a message of positivity supported by fortitude, aligning with CORDURA® Brand’s own colour palette and approach.

At no other time has it been more important to be talking about future durability, and Pantone’s choice this year sets itself apart from any other year before.

Reflecting stoicism and optimism

Pantone’s colour choice is reminiscent of the two-tone scheme of high-visibility vests worn by the key workers that have made huge sacrifices during the COVID-19 Pandemic. CORDURA® have proudly provided the material to create the uniforms of nurses, police officers, paramedics and many other applications.

Grey is testament to the stoic and resilient attitude of these heroes, and yellow reflects the cheerful optimism of working towards something better.

Cindy McNaull, CORDURA® Brand Business Development Director explains:

“Branded fibres can serve as anchor points in these changing times, offering tried and tested, proven performance that consumers can rely on.  Using ingredient brands such as CORDURA® can support building trust through engaging storytelling and strong partnerships. 

“Trend indicators suggest that post Covid, consumers will be valuing longevity. They have a heightened awareness of the value of protection.  This consumer mindset aligns with our long- standing mantra of creating durable heritage products that will stand the test of time.  The CORDURA® Brand is firmly rooted in a military and workwear heritage and has helped provide protection for soldiers and workers for over 50 years.”

A bright future built on solid foundations

CORDURA® Brand is ideally placed to innovate in changing situations and is resolute against difficult challenges.

Cindy added: 

“Pantone’s choice and CORDURA®’s own colour palate, are appropriate for a period in our history that stands apart from previous years. Instead of one singular tone, the colours echo our belief that we can create stability and fortitude through durability; crafting fabric solutions that are sustainable, practical and functional to the wearer, standing the test of the kind of dynamic challenges that the modern world creates.

“This enduring approach to resilience allows us to think forward towards a brighter future, built on a foundation of solid dependable elements.  For CORDURA®, the Pantone Color of the Year reflects progress and optimism for the new normal.”

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