
The CEO of PCIAW®, Yvette Ashby, was honoured to join as a guest speaker on the 3DLOOK webinar, ‘Bringing Uniform Businesses into the Digital Age.’
The panel included Whitney Cathcart, CSO/ Co-Founder of 3DLOOK and Edward A. Gribbin, President of Gribbin Strategic, on 24th April 2021.
As a PCIAW® Trusted Member, 3DLOOK is a pioneer of a leading mobile body scanning technology that has fuelled innovation in the apparel industry.
‘Bringing Uniform Businesses into the Digital Age’ attracted over 500 participants from every corner of the world, the webinar was a resounding success for the entirety of the professional clothing industry, stimulating discussion on digital innovation with immersive pop-up surveys for a truly unique experience.

Yvette Ashby discussed the emerging trends and opportunities within the dynamic size and fit sub-sector, which is integral to the industry’s uniform buyers and suppliers, particularly the PCIAW® Uniform Buyers Network.
The latest developments in sizing technology have the potential to revolutionise the workwear and corporatewear sectors and to help keep our workforces safe and comfortable.
The landmark digital event covered a host of fascinating topics on body scanning technology, on-demand manufacturing, 3D sampling, and wardrobe management, building on 3DLOOK’s legacy of equipping the fashion and uniform industry with bespoke experiences based on unique customer profiles.
The breakout star of the webinar was 3DLOOK’s Uniform Pro, a digital fit, sizing and measuring event management system built specifically to streamline and solve the biggest challenges facing the uniform sector.
The webinar received widespread engagement with plenty of questions on digital scanning technology and size and fit innovation, with a variety of perspectives from the esteemed guest panel.
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