What we believe in
At Coloro, we believe in creative freedom and that color has the
power to unlock creativity. We also believe that anyone can realise
their creative potential but you need the right tools to do so. This is
why we created Coloro. Our aim is to shake up the color industry
and give you a logical, intuitive and universal color system that will
revolutionize the way you work with color – from design all the
way through to production – for good. Coloro is there to help you
realize your creative potential. The only limit is your imagination.
We focus on what matters, we do it well, we do
Simplicity is in our DNA, we are direct and
easy to deal with
We stand for creativity through color. We work
closely with our customers to help them realize
their creative potential
We challenge the status quo, and ourselves, to
create value for our customers
We collaborate with our customers and the
wider creative industry to further creativity
Coloro is based on a 3D model that assigns a 7-digit code based
on Hue, Lightness, and Chroma. Built with 160 Hue variations,
100 Lightness values, and 100 Chroma values, we coded up to
1.6 million colors through a logical, scientific process.
There are 3,500 colors available in the Coloro products. We
chose them in collaboration with creative and fashion business
leaders, and of course, talking to consumers.
The color referencing tool
The quintessential tool in the Coloro system,
Codebook provides a system to reference when you’re
on the go. One binder contains 63 color-coded pages:
58 pages with chromatic colors and 5 special pages for
all the shades of gray. Sleekly designed with a new clip
system, each page is easily removed and contains 1.5cm
x 1.5cm double-layered polyester chips.
Price: EUR 895
The color library
A modular color library designed to be used in
studio. Organized into hues, the system includes
63 color-coded folders: 58 folders with chromatic
colors and 5 special folders with gray colors provide
access to the complete Coloro system. Each folder
contains 5cm x 5cm removable, double-layered
polyester swatches that you can remove and analyze
up close. Blank folders in the back let you play
around with different combinations and palettes.
Price: EUR 5,995
Replenish any of the 3,500 colors in the Coloro
Toolbox in the form of a 5cm x 5cm double-layered
Price: EUR 6.95
The color dictionary
The Coloro dictionary for clear communication,
Lookbook features all 3,500 colors organized in
numerical order. One compact and portable ring
binder presents 50 pages, with 70 colors per page in
1.5cm x 1.5cm double-layered fixed polyester chips.
It’s a quick referencing tool for buyers, merchandisers,
suppliers and manufacturers.
Price: EUR 395
The color check
Polyswatch facilitates color communication between
designers, suppliers and buyers. Available in all 3,500
colors, Polyswatch cards feature 10.5cm x 10cm doublelayered
polyester fabric with the unique 7-digit code.
Designed for easy sharing, Polyswatch makes sure you
and your supplier are in sync.
Price: EUR 8.95
Coloro Workspace is a revolutionary digital tool
designed for creative professionals to explore
and work with color in a digital space. All 3,500
colors in the Coloro system are available in Coloro
Workspace allowing you to play with them in
The workspace is free to use, and we invite you
to register on site to explore it for yourselves:
Get it your way
We accept customised requests, just get in touch with
us at email@example.com and explain us your vision.