Pure London’s Content Programme to show future of fashion

Pure London, UK’s leading fashion event for womenswear, menswear, accessories and young fashion, which will be held from July 22 to 24, 2018, will put the future of fashion on the agenda throughout its three-day Content Programme. The programme will focus on sustainability, diversity, and new technology of latest fashion, to give the competitive advantage.
Laura Balmond from the Ellen MacArthur Foundation will take to The Origin Stage located in Pure Origin – a new section launched last season for garment and fabric sourcing, designers, innovators, and supply chain logistics providers. Through its initiative ‘Make Fashion Circular’ the Ellen MacArthur Foundation is redesigning fashion’s future and driving the industry away from the “take-make-dispose” approach towards a circular economy for textiles.
The show will have an innovation session on the Spirit Stage with Matthieu Guinebault from Fashion Network looking at how technology will reshape the fashion industry and how to adapt to this era of technological acceleration. On the Origin Stage, Helen Palmer, director of materials, textiles and knitwear at WGSN will share perspectives on the materials and fabrics that will be huge in Autumn/Winter 2019.

Tamsin Lejeune, CEO of Common Objective and founder of Ethical Fashion Forum will take to the Main Stage to discuss growth in the sustainable fashion sector, while on the Spirit Stage, Keely Stocker, editor of Drapers, will chair a panel discussion examining the stores of the future, the role of technology, customer experience, international expansion and Brexit. She will be joined by Adam Mansell, managing director of UKFT; retail analyst Natalie Berg; and Alex Schlagman, co-founder of Save the High Street.
Championing Pure London’s own Power of One campaign to drive change and advance the UN’s Global Goals for sustainable development, product development, sourcing and production guru Thea Speechley will discuss how to work in line with the Global Goals to reach the UN’s 2030 targets.
This topic will continue on The Origin Stage with a panel discussion addressing ethics and sustainability in fashion with Professor Caryn Franklin, Orsola de Castro, founder and creative director of Fashion Revolution, and Omi, co-founder of Vin + Omi.
Professor Caryn Franklin will take to the Main Stage to deliver her keynote address on ‘Creating a More Sustainable Fashion Future’, embracing diversity as well as how kindness in the workplace can increase productivity. Seetal Solanki, founder and director of Ma-tt-er will discuss the use of new materials to help sustain the planets resources from growing your own materials to designing smarter systems. Anne Prahl, sustainable design consultant, will talk on The Origin Stage about bio-based textile innovation for fashion and sportswear. On the Main Stage, Matthew Drinkwater, head of the fashion innovation agency at London College of Fashion will discuss how immersive technologies are shaping the fashion industry.

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