Reebok’s Au Naturale Trainers

Reebok releases their first plant based trainer; made from cotton and corn it is the only footwear product on market containing 75% USDA certified bio-based content.
“Most athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems,” said Bill McInnis, Head of Reebok Future. “With 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. At Reebok, we thought ‘what if we start with materials that grow, and use plants rather than oil-based materials?’ By using sustainable resources as our foundation, and then through ongoing testing and development, we were able to create a plant-based sneaker that performs and feels like any other shoe.”
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Images taken from Reebok website.

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