Safariland and Flying Cross launch virtual sizing technology for body armour and uniforms

XpertFit™ is a Touchless, First-To-Market Innovation for Public Safety

XpertFit™ is a Touchless, First-To-Market Innovation for Public Safety

JACKSONVILLE, Florida – Safariland®, a brand of The Safariland Group, a leading global provider of safety products, along with Flying Cross, a Fechheimer Brothers Company brand and global leader in public safety uniforms, announced today their collaborative launch of phase one of a new virtual sizing technology called XpertFit. This virtual sizing technology revolutionises the process in which individual officers are sized for body armour and uniform apparel. XpertFit offers a touchless, self-measure method of capturing body measurements right from a mobile phone.

“This new sizing service really sets apart the level of innovation and depth of resources available to our customers as two leading industry brands,” said Bob Getto, President/CEO of Fechheimer Brothers Company, the parent company of Flying Cross. “XpertFit will provide our dealers and end users value and efficiencies they have not previously experienced up until now. In addition, XpertFit is the perfect solution during this heightened time of social distancing.”

XpertFit takes the guesswork out of onsite measuring by providing instant and accurate measurements from a smart device. The process takes less than 2 minutes to complete from initiating the technology until the time you are provided with product sizing.

Individuals will simply access the technology from a mobile device and choose their path to fit either body armour or uniforms. Next, the technology will gather general information and then take a front and side profile picture. This is then used to calculate measurements based on its uniquely developed algorithm, and determine a recommended size for Safariland body armour, or Flying Cross uniform apparel.

The new XpertFit technology will enter phase one of its release in early December to a select group of dealers and customers and will be ready for a full launch in Q2 of 2021. This first-to-market technology is an exclusive for Safariland and Flying Cross through their participating partnering dealers. XpertFit was created in partnership with 3DLOOK, the global leader in AI-first contactless body measuring and fit solutions.

“The proper fit of armour and uniforms is essential to duty and safety personnel, and our collaboration with 3DLOOK has allowed us to revolutionise the process.” said Brad Williams, President of Safariland. “Convenience and accuracy of measurements is a growing concern. XpertFit will allow the reflection of this urgency and efficiency to change the procurement process in an effort to save time and increase consumer confidence.”

“We’ve worked hard to bring this level of service to our customers,” said Getto. Every detail has been vetted from the algorithms, use in market, process flow and privacy of customer information. Being able to partner with Safariland to incorporate body armour makes this even more powerful. We are excited to see what this will do for our top customers, retailers, and internal teams as well.”

“We’ve had the pleasure of working with the amazing teams at both Fechheimer and The Safariland Group to deliver this first of a kind simple and accurate fit and sizing solution that delivers a contactless and safe measuring experience. This is a major step in digital transformation for the whole global uniform manufacturing industry,” said Vadim Rogovskiy, Co-founder and CEO at 3DLOOK.

About Flying Cross

Flying Cross is a global leader in the design and manufacture of high-quality, precision-crafted uniform apparel for the U.S. Military, federal, law enforcement, fire and other public safety markets. Flying Cross is a brand of Fechheimer Brothers Company, which is a subsidiary of the Berkshire Hathaway Company. Its sister brand, Vertx®, offers low-profile apparel and gear for federal, law enforcement and prepared professionals across the world. Together, both brands offer the widest array of uniform solutions and deepest stock available worldwide. Flying Cross continues to redefine innovation through function and the use of the most advanced fabric technologies available today. For more information visit or

About Safariland Armour

Safariland® Armour continues to set the standard in ballistic protection by continually developing cutting-edge body armour designs to provide its customers with high-performance, life-saving armour products. With a focus on advanced engineering and production techniques, the Safariland Armour brand is known for its proprietary designs and use of next generation materials to develop the thinnest, lightest, most advanced ballistic protection against a wide array of standard and special threats. For more information, visit

The Safariland PROTECH® line offers industry-leading tactical gear most coveted by tactical teams throughout the world. The product line includes a wide selection of field proven and cutting-edge products including ballistic shields, armour plates, helmets, and other accessories for unparalleled head to toe protection. For more information, visit Safariland is a part of The Safariland Group family of brands.

About The Safariland Group

The Safariland Group is a leading global provider of a broad range of safety and survivability products designed for the public safety, military, professional and outdoor markets. The Safariland Group offers a number of recognized brand names in these markets including Safariland® Armour, Duty Gear and Communications, Bianchi®, Defense Technology®, Break Free®, Hatch®, Med-Eng®, Identicator® and NIK®. The Safariland Group’s mission, “Together, We Save Lives®, is inherent in the lifesaving and protective products it delivers. The Safariland Group is headquartered in Jacksonville, Florida. The Safariland Group is a trade name of Safariland, LLC. For more information about The Safariland Group and these products, please visit For media resources and information, please visit the

About 3DLOOK

Founded in 2016, 3DLOOK has built a patented mobile body scanning technology that uses a proprietary combination of computer vision, neural networks, and 3D statistical modeling to generate a 3D avatar and more than 70 points of measure of the human body from just two photos in under 30 seconds. The company has developed the world’s first Body Data Platform and was recognized as the 2019 winners of the LVMH Innovation Award and the IEEE Retail Digital Transformation Grand Challenge. 3DLOOK was previously named by Coresight Research as an emerging company disrupting traditional retail with its 3D body scanning technology.

For further information, please contact:

The Murray Road Agency/The Safariland Group Fechheimer Brothers Company/Flying Cross

Tim Brandt Angela Milligan, VP Marketing/Product Innovation

843-410-2739 x 103 904-708-2225

For more information on 3DLOOK, click here

Learn more about PCIAW® here

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