Sizer, the body measuring platform leveraging computer vision deep learning algorithms and artificial intelligence to transform the fashion industry, has unveiled a formalised mission — “Capture and streamline highly valuable sizing data into the value chains of fashion and garment brands, helping them to optimise their digital business” — and a new brand identity that better reflects the company’s growing scope, scale, and momentum gained with large and global customers.
“Sizer is experiencing a lot of traction from an increasing diversity of clients across the fashion and garment industry,” said Adam Kaplan, Sizer CEO. “We’re partnering with high street fashion and lingerie brands as well as uniform clients in the military, emergency services, medical and construction industries, all of whom are using Sizer to gather invaluable sizing data of their customers, save on costs and dramatically improve garment fit”.
“We are driven by our vision that Sizer will benefit many different industry sectors,” said Kaplan. “This vision is being realized as word spreads about Sizer’s value as the best-in-breed, award winning digital sizing solution that is transforming the fashion and workwear industries. It’s very exciting to see companies’ vote of confidence as Sizer’s powerful technology becomes widely known. It turns out a lot of people throughout the industry want to see change in the way they fit their customers and help stop the relentless battle against unwanted returns and unsustainable processes.”
More and more companies around the world, including Wacoal America, Hunter Apparel Solutions, Australian Defence Apparel (ADA), Landau Uniforms, are adopting Sizer to help them solve the customer friction of incorrect fit.
Nicole Levitt Sizer VP Marketing added, “We wanted Sizer’s growing momentum and scope to be reflected in our newly defined mission, new logo and brand ID, which also embodies our company spirit of transparency, innovation and fun. The new branding also incorporates a new crafted tagline that talks about ‘starting with the right measures’, reflecting our promise to always deliver the most accurate body measure data and because at the end of the day, the data must be accurate, and data is only as good as the value it brings.
Word is spreading about how Sizer helps companies to capture invaluable customer sizing data and optimize their digital business. With this new mission and brand identity in place, Sizer is well positioned to support its loyal customers as they grow and expand adoption across new industries, and new geographic regions worldwide.
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