Sustainable Metal-Free Odour Reducer

Polartec® Introduces Fresh Face: A Metal-Free Odour Reducer for Enhanced Sustainability

Polartec®, a Milliken & Company brand, announces the launch of Fresh Face, a natural, renewable, and biodegradable odour reducer for fabric technologies. Leveraging the power of botanical mint oil, the plant-based deodoriser offers a sustainable alternative to traditional fabric fresheners, setting a new standard in odour control technology.  

Debuting this season across Polartec® Delta™ fabrics designed to cool the wearer through wicking and clever moisture management, the addition of Fresh Face technology optimises the user experience by also minimising odours within the garment. Fresh Face is derived from a naturally sourced and non-GMO mint oil plant extract harvested and distilled in the lush Willamette region of Oregon, utilising a simple and environmentally friendly steam extraction process. The process reinforces Polartec®’s commitment to Eco-Engineering and has received approval from prestigious global certifications including Bluesign and Oeko-tex Standard 100.   

In order to validate its effectiveness, Polartec® conducted thorough tests to compare Fresh Face with their previous silver-based odour control additive. The evaluation process commenced with the garments being utilised for an extensive period of six weeks. Following this initial wear, a comprehensive smell test was conducted to gauge the effectiveness of Fresh Face technology. The garments were then subjected to an exceptional 50 wash cycles, simulating accelerated aging and wear. Finally, they were reintroduced into real-world conditions for an additional six weeks. The result was undeniable, Fresh Face technology delivers the same outstanding performance of the previous odour control method.  

“Fresh Face represents a significant breakthrough in our quest for sustainable textile solutions,” said Karen Beattie, Director of Product Management at Polartec®.

“It is a natural, renewable odour reducer that not only outperforms our existing technologies but also aligns with our commitment to environmental responsibility.”  Polartec® remains dedicated to innovation and sustainability, consistently delivering products that meet the evolving needs of the textile industry. Fresh Face is poised to revolutionize the market, providing consumers with an odour-reducing solution that is not only effective but also environmentally friendly.

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