PCIAW Sustainability: The New World order

Sustainability: The New World Order

The responsibility of saving the planet is not a single entity’s responsibility, but everyone’s duty. It is time we joined forces to save the planet. After all, we have only one. The Amazon rainforest, aptly described as the lungs of our planet, is burning. Research and environmental organisations have said that a sharp rise in…

PCIAW Three factors about sustainability

Three factors restraining businesses to achieve sustainability targets

A new report published by Navigant Research explores barriers restraining companies to effectively putting their sustainability plans into practice. The three factors include: Lack of clear understanding of sustainability by businesses The lack of accountability for achieving sustainability goals The lack of employee engagement in sustainability measures However, interest amongst corporates in becoming more environmentally sustainable is increasing, according…

PCIAW When to lead with sustainability and when not to

When to lead with sustainability in consumer communications, and when not to

Connecting with consumers on complex sustainability issues isn’t easy. Indeed, it could be the most difficult communication challenge of them all. But for consumer-facing brands, it’s increasingly necessary. That’s because today’s consumers demand transparency about the sustainability of their products. More than two-thirds consider sustainability when making a purchase and are willing to pay more…