Corporate Catwalk identifies gap in market for Women’s Workwear

Corporate Catwalk recently announced Corporate Catwalk box. Unlike its predecessors, the Corporate Catwalk box specializes in women’s workwear, bringing the founder Olivia Trewatha’s popular modern corporate style to an untapped sector of the subscription box market. After engaging with her nearly two-hundred thousand followers on Instagram, she realized that women wanted more out of their…

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An introduction to Women Into Construction

Women into Construction is an independent not-for-profit organisation that promotes gender equality in construction.  The Women into Construction Project (WiC) was developed at the Olympic Park to address the gender imbalance in construction. Seen originally as part of the legacy of the 2012 Olympics, it was felt that by increasing the numbers of women working in…

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Tirupur-manufactured innerwear brand is targeting astronauts and other niche groups

One may think that a clean-tech engineer, an assistant director, and a clothing factory owner don’t have much in common. Gaurav Durasamy, Abishek Elango, and Vasanth Sampath found common ground in their goal to make anti-microbial, self-cleaning underwear for astronauts. They want to reach astronauts through their brand Tailor and Circus, which was launched in 2018.…

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Building a Marketplace for Professional Women’s Clothing: Q&A with Gardoré

In this piece, Laura Cordes, co-founder, Gardoré, speaks to DTC Daily about the journey of her business, the first platform specialising in fashion apparel and accessories for business women. Gardoré is an e-commerce marketplace currently working with 25 partners including independent designers, retailers, and big brands including Boss, Tommy Hilfiger, and Daniel Hechter. In this…

It’s safety first for women in industry

Dr. Martens, notable British footwear mark, is bucking the pattern for women in industry, with the dispatch of its extraordinary women’s industrial gathering, offering female labourers a selection of boots, without needing to trade off on security. As of late, more women have chosen to join professions within regularly male dominated industries, for example, development, engineering,…