TENCEL™ and RCGD Global bring eco-couture
to the spotlight at the world premiere of
“AVATAR: The Way of Water”

  • TENCEL™ brand and RCGD Global extend collaboration to spotlight eco-conscious red carpet looks at the world premiere of the “AVATAR: The Way of Water” in London
  • TENCEL™ branded lyocell fibres featured in bespoke looks Vivienne Westwood and Huntsman, worn by
  • Hollywood power couple Suzy Amis Cameron and James Cameron

Lenzing – Lenzing’s flagship textile brand, TENCEL™, joined forces with RCGD Global once again to spotlight eco-couture on the red carpet of the “AVATAR: The Way of Water” premiere. Dressed in sustainable bespoke outfits made from TENCEL™ branded fibres and TENCEL™ LUXE filament yarn, Suzy Amis Cameron and James Cameron represented RCGD Global on the red carpet, following the organization’s newly launched sustainable style guide.

“TENCEL™ has a long-standing partnership with RCGD Global to promote eco-couture at the Oscars. We are proud to extend the collaboration to other red carpets and further promote the adoption of sustainable materials in luxury fashion and beyond. Red carpet events does not only reach a wider audience, they are also great platforms to demonstrate that fashion can be sustainable. Through leading by example, together, we can propel the fashion and textile industry towards a more sustainable and circular future,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.

“We are once again delighted to collaborate with TENCEL™ on another momentous occasion for RCGD Global. Avatar II is a film close to our hearts and one with such an important sustainable message. For our first ever redcarpet moment beyond the Oscars, we wanted to shine a light on fabric innovations and showcase eco-conscious fashion in a way the mirrored the films core theme,” said Samata Pattinson, CEO at RCGD Global.

Suzy Amis Cameron stunned in an ethical and eco-responsible custom-made Vivienne Westwood gown made from a luxurious navy fabric that featured TENCEL™ branded lyocell fibres. The gown presents a draped bodice and an elegant train that delicately cascades from the shoulder to the ground. At the event, James Cameron wore a beautiful timeless Huntsman black tuxedo, made from TENCEL™ Lyocell fibres.

RCGD Global and TENCEL™ continue their partnership to showcase occasionwear using materials made of cellulose-based botanic materials or recycled materials to drive circular economy in fashion. To qualify as an RCGD Global eco-conscious garment, each piece must be made from sustainable materials – including organic, recycled or repurposed fibres. Derived from sustainably sourced natural raw material wood, TENCEL™ Lyocell fibres are fully biodegradable and compostable. The fibres are also produced in an award-winning closed-loop process that maximises resource efficiency with low environmental impact. Apart from its strong sustainability profile, TENCEL™ Lyocell fibres are known to be naturally soft and smooth to the touch and breathable, providing the wearer with long-lasting comfort. The fibres also give the end fabric a luxurious sheen and high drapability.

PCIAW Uniform Networks Buyer, Trusted member