The fashion supply chain has always been accused of not being transparent, traceable and sustainable. However, today’s consumers have pushed fashion brands and retailers to behave more sensibly and to become accountable for the end products that they are bringing to them.
Today, the brands will certainly be asked and questioned if they are producing garments or sourcing raw material ethically and sustainably.
In recent years, consumers have become increasingly conscious about the products they purchase, particularly in terms of sustainability and ethical production. This has led to a growing demand for transparency and visibility in supply chains, which has highlighted gaps in the current textile industry.
One of the key ways to address this is through the use of blockchain technology. Blockchain allows for a secure, transparent and immutable record of every transaction in the supply chain, from raw materials to finished products.
The use of blockchain and traceability can also help to combat the issue of greenwashing in the textile industry. Many brands claim to be sustainable or ethical, but often lack the necessary evidence to back up these claims – recent cases of H&M and SHEIN among other brands are just some examples!
Blockchain-led traceability would enable brands and retailers to provide customers with accurate and trustworthy information about the origin and production of their products, which is essential for building trust and confidence in their brand.
By implementing a blockchain-based traceability system, it would be possible to verify the sustainability and ethical practices of each supplier and manufacturer, ensuring that claims made by brands are backed up by reliable and accurate data.
Since blockchain and traceability have the potential to revolutionise the textile industry, by creating a more transparent and sustainable supply chain, the first edition of Fashion Tech Week, scheduled to happen on 4th-5th May 2023 in Sheraton Grand, Whitefield, Bengaluru, will be discussing this important topic. The discussions will involve brands, sustainability torchbearers, blockchain providers, apparel manufacturers and textile players.
Don’t miss the intriguing session on traceability among 25 more sessions based on various technologies being used within the fashion supply chain. Register today to join the premium technology expo-cum-conference Fashion Tech Week!
Register for Fashion Tech Week here.
