Wearwell Confirms Appointment of New Commercial Director

British workwear manufacturer Wearwell will become the exclusive UK and Ireland distributor of Herock® products. The Belgian brand is a well-known name in workwear thanks to its modern designs, strong technical and scientific credentials and streetwear-inspired aesthetic, all created for the most testing environments and weather conditions.
PCIAW News

One of Britain’s oldest workwear manufacturers, Wearwell, has appointed a new Commercial Director. They have announced industry veteran Steve Ciuffini as the company’s newest member of the senior management team.
Wearwell Confirms Appointment of New Commercial Director

Appointment of New Commercial Director
The appointment comes amid Wearwell’s ongoing campaign to champion British manufacturing and a move to capitalise on the opportunities presented by its central England location in the face of persistent global supply chain issues.

About Steve Ciuffini
A sales and marketing professional, with more than three decades experience in the apparel sector, the former Tamworth local has relocated back to Staffordshire from Australia, where he has spent the previous five years working for several corporate clothing and uniform specialists.

Ciuffini said, “Wearwell is a tremendous British company with a fantastic stable of products and brands, including the exclusive licensing rights to Herock®. Combine this with the UK manufacturing facility and what’s not to be excited about?

“Wearwell is a tremendous British company with a fantastic stable of products and brands, including the exclusive licensing rights to Herock®.”

Wearwell
“The problems surrounding product availability as a result of both Brexit and the pandemic places Wearwell in a unique position to truly leverage its UK manufacturing capabilities. I’m keen to look at how the flexibility of self-manufacturing and the ability to reduce lead times for deliveries can better serve our clients and firmly cement Wearwell’s position at the forefront of the British workwear industry.”

From the CEO
Wearwell CEO Richard Wright said, “Steve brings with him a huge wealth of knowledge and experience, and is fantastic addition to the management team. Steve’s appointment as Wearwell’s Commercial Director ushers in a new era for Wearwell, as we pro-actively look to challenge our competitors in the wake of the COVID pandemic and Brexit.”

You might also enjoy